Who takes what, and how usage trends are changing.
Most supplement decisions are driven by trends, not individual need. Here's the four-question framework that actually predicts whether a specific …
Beyond the overall usage rate, a detailed industry consumer survey breaks down exactly which categories of supplements people reach for …
CDC data shows 38.7% of US adults who supplement take two or more products. Stacking supplements is common, but it …
CDC data shows just 35.7% of US youth take a supplement, well below the adult rate. Here's what actually predicts …
New CDC data shows supplement use climbs steadily with age, peaking at 76% among adults 60 and older, with a …
